Business Development by GenAI
Business Development is not strategy. Nor is it sales. It is a distinct organisational capability that helps organisations identify, qualify and mature growth opportunities. Business Development by GenAI shows how Generative AI strengthens analysis, opportunity work and decision preparation—without replacing human judgement. BOOK AN INTRODUCTORY MEETINGBUSINESS DEVELOPMENT →20+ Years of Experience
Strategy, Business Development and growth.
Wiley Author
Author of an international textbook on Business Development.
Wharton Fellow
Doctoral Fellow at The Wharton School, University of Pennsylvania.
Founder · CEO · Advisor
Leadership and board experience from practice.
Why Business Development by GenAI?
Business Development is often used to describe everything from sales and partnerships to strategy and innovation. This conceptual ambiguity creates confusion about roles, responsibilities and capabilities.
Business Development by GenAI approaches Business Development as a distinct organisational capability and demonstrates how Generative AI strengthens this capability without shifting responsibility away from people.
Business Development by GenAI is built on four principles
The framework combines more than two decades of research, executive education and practical Business Development with the new analytical capabilities enabled by Generative AI.
Business Development is a capability
Business Development is an organisational capability responsible for identifying, qualifying and maturing growth opportunities before strategic decisions are made.
Analysis before commitment
The objective is to reduce uncertainty through disciplined analysis and opportunity work—not to replace managerial judgement.
Generative AI as an amplifier
Generative AI strengthens analysis, synthesis and decision preparation, while human judgement and organisational understanding remain essential.
From theory to practice
The framework builds on research, international publications and more than 20 years of strategic advisory, executive education and practical Business Development.
The Evolution of Business Development by GenAI
Business Development is now a globally recognised field, yet often remains loosely defined. Through research, teaching and practice, Hans Eibe has contributed to the development of the discipline with a focus on capabilities, performance, data-driven growth opportunities and most recently Business Development in the GenAI era.
2012
Business Development: A Market-Oriented Perspective (Read book)
The world’s first international textbook dedicated to Business Development as a management discipline.
2014
Business Development Capability – with Valeria Lorenzi (Read study)
One of the first empirical studies of Business Development as an organisational capability and its role in developing growth opportunities in biotech companies from the United States, Italy and France.
2016
Business Development (Read definition)
Conceptual definition of Business Development in The Palgrave Encyclopedia of Strategic Management.
2018
Making Planning Work: Insights from Business Development (Read study)
The first quantitative study documenting the relationship between Business Development and firm performance.
2018
Data-Driven Business Development (Download guide)
CBS practice guide on data-driven growth opportunities and transformation based on research in Danish manufacturing companies.
2026 (forthcoming)
Business Development by GenAI in 100 Minutes
Introduces a GenAI perspective on Business Development and builds on more than a decade of research into Business Development as an organisational capability.
Co-authored with Professor Svend Hollensen and Professor Marc Oliver Opresnik as part of the international Opresnik Management Guides series.
From market orientation and capabilities to data and GenAI, these contributions reflect the continuing evolution of Business Development as a discipline.
Let's Start an Introductory Conversation
Do you have a strategic challenge, a growth initiative, or an executive development agenda where experienced sparring can create clarity?