CUSTOMER CASE – ALGIECEL gets logo and communication strategy with COMMfinder ™
EIBE CONSULTING has helped ALGIECEL to start their international communication strategy by setting a clear direction for their communication based on the COMMfinder tool.
THE CHALLENGE
ALGIECEL is a newly established industrial carbon capture as-a-service biotech company whose purpose is to develop and deliver a technology with which CO2 from industrial production can be converted into useful products. The company was created during the Covid-19 pandemic and at a time when the whole world is facing a green transition. The technology used and the company’s two main products require an international communication strategy from the start.
Henrik Busch-Larsen, CEO and founder at ALGIECEL , approached EIBE CONSULTING at the end of 2021. ALGIECEL faced the challenge that they needed help to set structure and direction for their communication, which could equip them to become a recognized participant and partner on the international CO2 neutrality agenda.
THE SOLUTION
ALGIECEL chose EIBE CONSULTING based on our COMMfinder™. This structured tool uncovers the background for the initiated communication strategy, which follows the objectives of ALGIECEL’s corporate strategy and takes its starting point from their DNA and core narrative.
Based on interviews with key employees, company documents and other desk research, a communication strategy has been developed which
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- defines communication goals, target groups and the competitive situation
- articulate their key communication messages
- identify the relevant online and offline channels for customers, alliances and key decision makers
- delivers a phased structure of the communication activities
- identify the necessary organizational structure and areas of responsibility
- Points to relevant business partners and development opportunities
“We were in good hands from the start and the consultants quickly understood where we wanted to go with the task. It was also relevant to us that they could draw in specialists from their network. Reporting was simple and understandable and the layout professional“
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STRATfinder™ by EIBE CONSULTING
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COMMfinder™ by EIBE CONSULTING
Med COMMfinder™ afdækker og omsætter vi din virksomheds DNA, så den er enkel og forståelig for dine målgrupper.
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