CUSTOMER CASE – ALGIECEL GETS COMMUNICATION STRATEGY WITH COMMFINDER™
EIBE CONSULTING has helped ALGIECEL to start their international communication strategy by setting a clear direction for their communication based on the COMMfinder tool.
THE CHALLENGE
ALGIECEL is a newly established industrial carbon capture as-a-service biotech company whose purpose is to develop and deliver a technology with which CO2 from industrial production can be converted into useful products. The company was created during the Covid-19 pandemic and at a time when the whole world is facing a green transition. The technology used and the company’s two main products require an international communication strategy from the start.
Henrik Busch-Larsen, CEO and founder at ALGIECEL , approached EIBE CONSULTING at the end of 2021. ALGIECEL faced the challenge that they needed help to set structure and direction for their communication, which could equip them to become a recognized participant and partner on the international CO2 neutrality agenda.
THE SOLUTION
ALGIECEL chose EIBE CONSULTING based on our COMMfinder™. This structured tool uncovers the background for the initiated communication strategy, which follows the objectives of ALGIECEL’s corporate strategy and takes its starting point from their DNA and core narrative.
Based on interviews with key employees, company documents and other desk research, a communication strategy has been developed which
-
- defines communication goals, target groups and the competitive situation
- articulate their key communication messages
- identify the relevant online and offline channels for customers, alliances and key decision makers
- delivers a phased structure of the communication activities
- identify the necessary organizational structure and areas of responsibility
- Points to relevant business partners and development opportunities
“We were in good hands from the start and the consultants quickly understood where we wanted to go with the task. It was also relevant to us that they could draw in specialists from their network. Reporting was simple and understandable and the layout professional“
our tools
STRATfinder™ by EIBE CONSULTING
With STRATfinder ™ , we uncover your strategy and business model and come up with proposals for strategic, business or operational optimization measures.
DIGIfinder™ by EIBE CONSULTING
With DIGIfinder™ , we uncover your slow and cumbersome workflows and find the digital tools that increase your organizational efficiency.
COMMfinder™ by EIBE CONSULTING
With COMMfinder™, we uncover and convert your company’s DNA so that it is simple and understandable for your target groups.
KUNDEREJSEN / CUSTOMER JOURNEY MAPPING IN DANISH
With the Customer Journey (CJM) you can start identifying relevant efforts that can improve your business from the customer’s point of view. The poster can be printed in A4, A3 and A0 as required.
Call or write to us for questions or the good offer
We can be reached on mobile +45 4290 1800 or growth@eibeconsulting.com