CUSTOMER CASE – SweetNorth / ÆRLI for strategy and business development for capital raising
EIBE CONSULTING has helped SWEETNORTH ApS with strategy and business development in order to prepared investor materials as well as support for pitches and investor dialogues. Mostly based on the tools STRATfinder™ and COMMfinder ™ as well as the business plans in Business Development: a market oriented perspective ..
THE CHALLENGE
SWEETNORTH ApS is a food/confectionery manufacturer that makes ÆRLI – the world’s first long-lasting and freezer-friendly cream bun with quality raw materials. The food producer takes both allergens into account, but also the production with a focus on climate and suppliers. These parameters are important for retail and hospitality (B2B) as well as consumer segments (B2C).
In order to attract capital to insource and scale up production facilities and facilities, founder Michael Møller Larsen reaches out to EIBE CONSULTING. There was a need for help with strategy and business development, including preparing the necessary investor material as well as support for pitches, investor dialogues etc.
THE SOLUTION
To get the right help for strategy and business development, SWEETNORTH chose us at EIBE CONSULTING. The reason for this was due to our in-depth skills in business development of growth opportunities, including start-up companies. Since SWEETNORTH was a young company, there was a need for both strategy and business development as well as optimization of activities and processes, see our STRATfinder™
Based on interviews with Michael Møller Larsen about his vision and mission for SWEETNORTH, business model, organizational and market analyses, as well as dialogues with experts in the network, delivered
- Business plan containing
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- Vision, mission and preliminary objectives
- Marketing plan with positioning and go-to-market
- Organizational plan with competencies, technology and production
- Financing plan and budgets
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- Onepager Pitch and Pitch Decks for different target groups and stages in investor dialogues
- Ongoing assistance until capital and investors came in
“It was incredibly nice to come under some experienced wings in connection with my entrepreneurial adventure. I had a good idea and proof of concept, but lacked the knowledge to grow the company. The material that was developed in collaboration with EIBE CONSULTING became professional, helped us further on the journey and has been of great importance to the fact that today we have an ownership group, a professional board and fully automatic production.“
TOOLS by EIBE CONSULTING
STRATfinder™ by EIBE CONSULTING
Med STRATfinder afdækker vi din strategi og forretningsmodel og kommer med forslag til strategiske, forretningsmæssige eller driftsoptimerende tiltag.
DIGIfinder™ by EIBE CONSULTING
Med DIGIfinder™ afdækker vi med jeres langsommelige og bøvlede arbejdsgange og finder de digitale værktøjer, der øger jeres organisatoriske effektivitet.
COMMfinder™ by EIBE CONSULTING
Med COMMfinder™ afdækker og omsætter vi din virksomheds DNA, så den er enkel og forståelig for dine målgrupper.
KUNDEREJSEN / CUSTOMER JOURNEY MAPPING PÅ DANSK
Med Kunderejsen (CJM) kan I komme i gang med at identificere relevante indsatser, der kan forbedre din forretning fra kundens synspunkt. Plakaten kan printes i A4, A3 og A0 efter behov.
CUSTOMER CASES - EXAMPLES OF OUR SERVICES AND TOOLS
Call or write to us for questions or the good offer
Vi kan fanges på mobil +45 4290 1800 eller growth@eibeconsulting.com