Insights on Growth, Strategy and Transformation
Perspectives and practical experience from Business Development, leadership, digital transformation and executive education. BOOK AN INTRODUCTORY DIALOGUEBUSINESS DEVELOPMENT →20+ Years of Experience
Strategy, Business Development and growth.
Wiley Author
Author of an international textbook on Business Development.
Wharton Fellow
Doctoral Fellow at The Wharton School, University of Pennsylvania.
Founder · CEO · Advisor
Leadership and board experience from practice.
From Research to Practice — and Back Again
Here I share articles, perspectives and practical experience from more than two decades of working with Business Development, strategy, leadership, digital transformation and organisational development.
The content is based on experience as researcher, author, entrepreneur, advisor, board member and executive in both startups and established organisations.
Selected Insights
A selection of articles and perspectives on Business Development, strategy, business models, customer journeys, data, AI and transformation.
Business Development and Performance
How Business Development can create measurable value and strengthen an organisation’s work with growth opportunities.
Developing the Business Development Concept
From practical leadership challenges to research, teaching and international concept development.
Customer Journeys as a Strategic Tool
How customer insight can be translated into better decisions, stronger value propositions and new growth opportunities.
Data-Driven Business Development
Where data, technology and Business Development meet in the pursuit of strategy, innovation and transformation.
Selected Contributions to the Development of Business Development as a Discipline
Business Development is now a globally recognised field, yet often remains loosely defined. Through research, teaching and practice, Hans Eibe has contributed to the development of the discipline with a focus on capabilities, performance, data-driven growth opportunities and most recently Business Development in the GenAI era.
2012
Business Development: A Market-Oriented Perspective (Read book)
The world’s first international textbook dedicated to Business Development as a management discipline.
2014
Business Development Capability – with Valeria Lorenzi (Read study)
One of the first empirical studies of Business Development as an organisational capability and its role in developing growth opportunities in biotech companies from the United States, Italy and France.
2016
Business Development (Read definition)
Conceptual definition of Business Development in The Palgrave Encyclopedia of Strategic Management.
2018
Making Planning Work: Insights from Business Development (Read study)
The first quantitative study documenting the relationship between Business Development and firm performance.
2018
Data-Driven Business Development (Download guide)
CBS practice guide on data-driven growth opportunities and transformation based on research in Danish manufacturing companies.
2026 (forthcoming)
Business Development by GenAI in 100 Minutes
Introduces a GenAI perspective on Business Development and builds on more than a decade of research into Business Development as an organisational capability.
Co-authored with Professor Svend Hollensen and Professor Marc Oliver Opresnik as part of the international Opresnik Management Guides series.
From market orientation and capabilities to data and GenAI, these contributions reflect the continuing evolution of Business Development as a discipline.
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Hans Eibe
Founder & Strategic Advisor
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